Encyclopaedia Britannica

The Client

Encyclopaedia Britannica have set “the world standard in knowledge since 1768.” The iconic encyclopaedia is now based online, with over 140 million users in more than 80 countries.

The Brief

The development group at Encyclopaedia Britannica is tasked with keeping the company at the forefront of the information revolution. They brought us in to enhance their learning offering with cutting-edge interactive resources.

The Strategy

Working closely with the Head of Technology, we decided to create a set of resources which would achieve several goals at once, by empowering the client’s development team to:

• Enhance and improve their existing interactive resources
• Create new interactive courses
• Deploy ready-to-go Articulate 360 Storyline resources
• Preserve and enhance the current brand experience

The Process

We started by putting together a bespoke team, including a subject matter expert, an instructional designer, a graphic designer and a developer.

The team immersed themselves in the existing Encyclopaedia Britannica resources. Then they prepared some initial design sketches to capture the brand requirements and test some layout ideas.

From these sketches, the final resources were developed using a rapid, iterative prototyping process, which reduced the development timeline while enabling the client to be closely involved in the creative process.