What is Performance Analysis?

The Client

AnalyiSport are a start-up on a mission to transform top-flight football. Drawing expertise from a network of elite football professionals, they aim to become a global training hub for current and aspiring analysts.

The Brief

There are currently few training or development resources for professional analysts, or for young fans thinking seriously about a career in football. AnalyiSport asked us how they could fill this gap.

The Strategy

Working closely with the AnalyiSport’s team, we proposed to create a full syllabus of interactive courses that would:

• Give learners the opportunity to interact with data
• Capture the look and feel of digital processes in top-flight football
• Deliver expert content at a level to provide value to experienced analysts
• Be immersive and engaging enough to make an ideal gift for a football fan

The Process

Leveraging AnalyiSport’s network, we developed a team of heavyweight subject-matter experts, including analysts from the English Premier League and Championship, the Bundesliga, Serie A and La Liga.

Our content team conducted interviews with the experts to generate a large volume of high-value content. From this we developed a full modular syllabus, with three pathways for learners at different levels.

The next step was course creation. Our writers turned technical ideas and know-how into learner-friendly scripts, then our learning design team set to work creating custom interactions. Our favourite activity invites learners to solve a football “whodunnit,” by using data to tackle a mysterious problem in central midfield.

Finally, iterative development and testing brought the design to life.